SOLD
Sold on 07 May 2024 for $550,000

169 Great Alpine Road
Harrietville VIC 3741

Bedrooms: 15
Bathrooms: -
Car spaces: -
Land area: 9768m2
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Property Details for 169 Great Alpine Rd, Harrietville

Building Type
Commercial
Land Size
9768m2
Local Government
Alpine
Lot/Plan
1/LP119403

Last Listing description (April 2023)

EXCLUSIVE TO MHB

Massive 4 seasons tourism area with limited competition!

Situated in one of the most popular locations in the state, the Harrietville Hotel Motel is the ultimate offering!

Located 10 minutes from Bright at the foothills of Mt Hotham, this increasingly popular village has seen a huge uptick in growth and interest across recent years.

The Harrietville Hotel Motel is a unique, one-of-a-kind resort style multiple income stream business with the potential to develop further.

If you thought ski season was peak trading period, you would be mistaken as this strong performer is gearing up for peak trade season which is over the summer months. A true 365 tourist location, the area is frequented year-round, from hiking to mountain biking, rod runs and festivals there are an infinite number of reasons this area is the new "it" spot in the state's high country.

The property offers 24 en-suited rooms, all of which are housed across four different buildings along with the hotel located in its own separate building and another building that is home to units 1 and 2 which are both fully self- contained 2 bedrooms units, both fitted with kitchenette and bathroom that could be used for staff accommodation and/ or offered as further accommodation suites within the motel business structure.

Resting above both units is a management / owner's residence on the second level which is accessed via a ramp and would match the quality of any other currently on offer. The residence offers a larger than normal open plan living area with kitchen and bathroom along with 2 bedrooms and sweeping views over the hotel to the surrounding mountains.

The motel accommodation is complemented by a guest's laundry, BBQ area, and a resort style pool area that is serviced directly from the hotel bar and is perfect for lounging in and around the pool over the summer months.

There is ample off-street parking that easily caters for all guests and hotel patrons alike on the just under 3 acres site situated in the centre of town across from the river and community park.

The hotel itself is built and styled to fit in with the classic ski lodge feel and thus on entry has a comforting and cosy vibe to the venue. This is emphasised by the multiple open fireplaces situated around the hotel and front beer garden which is serviced by the newly added street bar that attracts multiple queues and crowds in the peak seasons. This bar serves the front beer garden and street space via 3 bifold windows under the front turret and has been a massive success since added over the last few years.
Also seeing a recent update is the bulk of the commercial kitchen which has seen almost all items replaced over the last 2 years. This area also has a separate washroom which is required for the huge crowds the venue pulls year-round and is a must have for the 300 odd covers completed on a nightly basis over the peak seasons. The kitchen also has a walk-in cool room and to be fitted walk in freezer that the most astute chef would be happy to have at their disposal.

Moving to the other engine room, the bar! This has seen a new glycol beer system fitted along with the second "street bar" that now directly services the front beer garden and street space the current owners are always looking for ways to enhance trade and improve the venue.

The property is set upon a large approx. 9,768m2 of (TZ) Township Zoned land and offers so much to the savvy operator to expand and develop further.
Don't miss this rare opportunity to own a sought-after location venue that is by far the best venue in town and a competition killer in the area!

The Harrietville Hotel Motel is guaranteed to impress and is certain to generate huge interest.

Key Features:

* Multiple income streams across beverage / food / accommodation
* Limited competition
* Unbeatable location in tourism stronghold
* Resort style pool and BBQ area
* Quality owner / manager residence
* Bar / Bistro / Dining / Lounge
* Commercial kitchens with new equipment
* New "Street Bar" servicing the front beer garden
* Ample parking for motel guests and hotel patrons
* Many refurbishments and renovations across the venue
* Situated upon (approx.) 9,768m2 of TZ - Township Zone land

With an ideally placed 24 motel rooms, the hotel motel is the perfect catchment for Feathertop and Mount Hotham snow traffic as well as bike riders, walkers, hikers, winery visitors and Great Alpine Road travellers.

A wonderful lifestyle and tree-change opportunity for the enthusiastic operator awaits.

Contact Dan McDonald at MHB direct on 0437 838 368 to discuss all this property has to offer!

Property History for 169 Great Alpine Rd, Harrietville, VIC 3741

A timeline of how this property has performed in the market
Last Sold
$550,000
07 May 2024
  • 07 May 2024
    Sold for $550,000
  • 27 Mar 2023
    Sold for $1,100,000
  • 10 Nov 2022
    Listed for Sale POA
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About Harrietville 3741

The size of Harrietville is approximately 117 square kilometres. It has 1 park covering nearly 28.5% of total area. The population of Harrietville in 2011 was 403 people. By 2016 the population was 350 showing a population decline of 13.2% in the area during that time. The predominant age group in Harrietville is 50-59 years. Households in Harrietville are primarily childless couples and are likely to be repaying $1000 - $1399 per month on mortgage repayments. In general, people in Harrietville work in a managers occupation. In 2011, 72.9% of the homes in Harrietville were owner-occupied compared with 73.6% in 2016.

Harrietville has 319 properties. Over the last 5 years, Houses in Harrietville have seen a 99.22% increase in median value. As at 30 November 2024:

  • The median value for Houses in Harrietville is $1,116,825 while the median value for Units is $433,602.
There are currently no properties listed for sale, and 2 properties listed for rent in Harrietville on OnTheHouse. According to CoreLogic's data, 3 properties were sold in the past 12 months in Harrietville.

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Whilst all reasonable effort is made to ensure the information in this publication is current, CoreLogic does not warrant the accuracy or completeness of the data and information contained in this publication and to the full extent not prohibited by law excludes all for any loss or damage arising in connection with the data and information contained in this publication.